The tendency… towards a short-term focus on quarterly results rather than the vital long-term vision needed to sustain and promote a healthy industrial base.

Akio Morita


This is the time for both of us, Americans and Japanese, to stop blaming each other. Instead, we must do our best to examine and improve ourselves.

Akio Morita


Learn the Sony way.

Akio Morita


If you don’t want Japan to buy it, don’t sell it.

Akio Morita


I must state that high-level executives are not subject to forced retirement; a number of them continue to fulfil their functions right up to the age of 70 or 75.

Akio Morita


I belong to the group of people who like their work, but who also like to play. I started tennis at 55, ski-ing at 60, and I started water ski-ing again at 64, but it hurts too much in the legs. I’ve been playing golf for 40 years, and I still love the game with my 16 handicap. Every Tuesday morning we have a director’s meeting in Tokyo, and when I’m in Japan I always try to attend. But I always go to the indoor tennis court first, next door to the office, and at 7 and 9 o’clock I play a few sets.
Akio Morita


The key factor in industry is creativity.

Akio Morita


Competition makes us work hard.

Akio Morita

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