Akio Morita Quotes
The first task of a company director is to make decisions. This requires the right professional qualifications, solid technical knowledge and a feel for where technology is going. A company director, in my opinion, should have wide general knowledge in addition to his professional background. This is indispensable for sharpening that particular gift, the fruit of knowledge and experience – a business sense which goes beyond numbers alone – I’m talking about intuition, the privilege of human beings alone.
Akio Morita
Don’t forget that the people you’re selling to are as egotistical as you are. They don’t care a hoot about you or your interests or what would benefit you. What they’re looking for is service.
Akio Morita
Management of an industrial company must be giving targets to the engineers constantly… that may be the most important job management has in dealing with its engineers.
Akio Morita
People who find themselves heading a company not only have to know their business, but also their environment; they have to be able to take calculated risks based on their knowledge, and also based on what is called the ‘sixth sense’. I hope the readers will not find me too vain when I remind them that it was my intuition that convinced me the Walkman would be a great success, and in a published article I expressed my conviction despite the scepticism my idea was met with. In it I said… ‘If we haven’t sold 100,000 Walkmans from now to the end of the year, I will resign from my position as President of the company.’ I had no intention of resigning, obviously; but I just knew that this device would be a success.
Akio Morita
We have always encouraged our employees to have original thoughts, and they have always come through for us. From the entrepreneur’s point of view, it’s important to know how to liberate the creativity innate in everyone. My opinion is that we all possess creativity, but very few know how to use it. For me there’s a solution: always set yourself a goal.
Akio Morita
At home, I have five telephone lines, two of which are for my personal use. I also have special lines in our Hawaii apartment, in the Museum Tower I New York, and in our country house at Lake Ashi, near Fuji Yama.
Akio Morita
We are more willing to act in the US like a US company, in Europe like a European company, and in Japan like a Japanese company. That’s the only way a global company like Sony can truly become a significant player in each of the world’s major markets.
Akio Morita
