Best Quotes


Move forward and do what you think is best. If you make a mistake, you’ll learn something. But don’t make the same mistake twice.

Akio Morita


Our working relations unfold in an atmosphere of equality which exists nowhere else in the world. At Sony, there is no marked difference between white collar and blue collar workers. Managing is not reigning. Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things. We are constantly looking for individuals who possess these qualities. Putting people down, because they lack diplomas or because they’re having trouble with a certain job, is a sign of incompetence. There is very little rivalry in our company. Succeeding by creating conflict is impossible.

Akio Morita


[In response to ‘So when you’re in America you must be clear, and when you return to Japan you must be vague – is it hard to switch back and forth?’] It’s more difficult than you can imagine.

Akio Morita


There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

Akio Morita


We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.

Akio Morita


From a management standpoint, it is very important to know how to unleash people’s inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.

Akio Morita


Think global, act local.

Akio Morita


Don’t forget that the people you’re selling to are as egotistical as you are.

Akio Morita


In the business world, you have exams every day.

Akio Morita


Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.

Akio Morita


Everybody makes mistakes.

Akio Morita


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